The phenomena of Web 2.0 and social media deserve their own conference specifically geared for pharma, because it is no longer about "integrating eMarketing into your overall strategy." In Europe and in the rest of the world the "e" is now indistinguishable from the old channels-they are now one and the same. Digital Pharma Europe features a world class faculty drawn from both Europe and the US. This will give conference attendees the opportunity to hear a more global perspective-this is essential in today's ever shrinking world. Digital Pharma Europe topics:
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Developing Guidance for Social Media Engagement: A Framework of Principles and Practices
Heidi Youngkin, Executive Director, Global Marketing
Johnson & Johnson Creating Successful eRelationships as the Foundation for all Web 2.0 Initiatives to Motivate Physician Behavior
Martin Hensen, Head of eStrategies
UCB Schwarz Pharma (Germany) Digital Interactions -A Crucial Part of your Integrated Marketing Campaign
Kai Gait, Digital Commerce Marketing Manager
GlaxoSmithKline CRM as the Foundation of Digital Pharma
Dr. Thomas Buck, Release Manager CRM
Lilly Deutschland GmbH How to Convince Management to Invest in Web 2.0 When you Deal in a "Speciality Market" like Oncology
Guillaume Maurin, Brand Manager SBT Oncology Europe
Pfizer (France) Successfully Integrating Digital Media into the Overall Marketing Mix to Serve as an Effective Business Driver
Sam Trujillo, Director, Consumer Marketing, Women's Healthcare Business Unit
Bayer Healthcare Pharmaceuticals (US) Web Business Strategies: How to Manage Organizational Aspects
Emanuela Guttoriello, Brand Manager
Boehringer Ingelheim Italia s.p.a. Exploring the Power of Targeted Action in the Digital Era
Amilcar Barreto, Marketing Manager
Roche (Portugal) Digital Programs in the Areas Of Physician, Consumer And Payer
Kevin H. Nalty, Marketing Director, Dermatology at a top US Pharma company and Video Comedian on YouTube An Assessment of Currently Available Online Educational Tools for Physicians and How to Make Improvements
Marion Frank, International Product Manager
Boehringer Ingelheim (Germany) Best Practices for the Use of Web 2.0 and Social Media Tools for Internal Collaboration,
Erik Van der Zijden, Innovation Manager,
Intervet/Schering-Plough (Netherlands) Also featured in Digital Pharma Europe panel discussions: Paul Dixey, Multi-Channel Manager
Schering-Plough UK and Ireland Marc Monseau, Director Corporate Communications and Social Media,
Johnson & Johnson Mark Bard, President,
Manhattan Research
http://www.exlpharma.com/eventDetail.php?id=165